Talking about Amazon is talking about e-commerce. Did you know that the country in which e-commerce is most developed is China? As early as 2019, the size of the e-commerce industry in China was larger than the ones from USA, Japan, UK, Germany, and South Korea combined. The data in this chart from The Economist is impressive:
It should also be considered that the potential size of the industry in China is almost three times the one from the USA:
Another shocking fact, did you know that Amazon makes much more money from advertising than from the sales of its online store? Look at the data and estimates in this graph from The Economist:
Amazon is the 4th largest company in the world, at the end of June 2021 its market value exceeded one and a half trillion dollars. These are the world's largest publicly traded companies valued at June 2021 prices according to visualcapitalist.com:
Globally, almost 2 million SMEs sell their products through Amazon, and the company is establishing itself as the third highest-income advertising platform in the world, after Google and Facebook. In the USA for example, according to eMarketer, in 2020 Amazon already reached a digital advertising market share of 10%, and it is estimated that it will continue to grow.
Amazon started its activity in Spain in 2011. In 2020, its turnover was €5,400 million, slightly more than half that of El Corte Inglés (€10,400 million). Here is some interesting data:
The study by Dynata for Channel Advisorse in the USA, shows some very interesting facts:
Advertising on Amazon has a huge advantage over any other advertising channel: the users we are targeting are browsing within an online store, and therefore have a higher purchase intention than the set of users of any other platform.
Amazon’s main keys to success on advertising campaigns are five: have a smart keyword strategy, both generic terms and direct competitors. Create complete and attractive product sheets, with many images that are useful for the user when making a purchase decision. Have a competitive price, and the maximum of reviews and ratings possible with ratings between 4 and 5 stars; and generate sales by launching the product in the Marketplace as fast as possible.
Concerning media formats, although you can do display advertising, the most common way is to pay under the cpc scheme, cost per click, and prices in Spain usually range between €0.40 and €0.70.
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From an operational point of view, we invoice our clients for two concepts:
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Health and Beauty
Google and Facebook Ads
High quality lead generation to increase clients in 38 centers
Increase in lead generation 272%.
CPL decreased by 54%
Lead generation–specifically Galician students living abroad to award 200 masters’ scholarships at Galician universities
More than 3,000 leads generated from 17 different countries in Latam and Europe at a CPL lower than €3
Generate sales in Amazon at acompetitive CPA
Sales through different campaigns at a CPA of €6 and a conversion rate of 7%.