Facebook Ads

Facebook as a company is a technology giant, at the end of June 2021 its stock market value exceeded one trillion dollars, higher than the gross domestic product of countries such as Switzerland, Turkey, or Poland. These are the world's largest publicly traded companies valued at June 2021 prices according to visualcapitalist.com:

What is Facebook Ads and how it works

COMPANIES WITH THE HIGHEST STOCKMARKET CAPITALIZATION, JULY 2021

As The Economist reflects in this graph, Facebook as a company concentrates 45% of all advertising investment in social media in the world:

Facebook’s data as a social network, provided by Omnicore in July 2021, is impressive:

  • More than 2,800 million monthly active users.
  • More than 1,800 million daily active users.
  • The country with the most Facebook users is India, with 320 million.
  • More than 10 million advertisers.
  • 81% of users only access by mobile.
  • It was the 2nd most downloaded App in the world in 2020, after TikTok.
  • It is the social network with the broadest audience in terms of age.
  • Facebook in Spain is the best-known social network, with 92% brand recognition.
  • There are 22 million accounts open in Spain.

Our experience: 
keys to success

There are three main keys to success on Facebook advertising campaigns: good segmentation according to the main targets of our client, attractive and dynamic ads, and that the landing page is well designed, communicates clearly and precisely what we want to sell, and offers excellent usability on all devices. The best thing about Facebook is, in addition to its enormous penetration, it´s incredibly wide possibilities of segmentation.

Facebook Ads

It tends to work better for B2C campaigns than for B2B, but it is a channel suitable for all kinds of objectives, related to both branding and performance.

Media related, it is usually paid under the CPC scheme, cost per click, and the price range in Spain can vary from €0.20 to €1.80.

ADVERTISING CAMPAIGNS ON FACEBOOK

It is a platform that supports various advertising formats:

  • Video, preferably less than 30 seconds.
  • Image.
  • Image carousel.
  • Stories.

Our clients have very diverse objectives:

  • Generate online sales
  • Get leads from potential customers
  • Generate brand awareness through broad coverage
  • Increase physical traffic to your stores
  • Increase website traffic
  • Generate app downloads
Remarketing

Tell us about your business model and your needs, we will be able to help you.

Whenever possible, we set our monthly fee based on the results obtained.

How to advertise on Facebook with us

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From an operational point of view, we invoice our clients three concepts:

  • A set-up fee that includes strategy, audiences, campaign development, ad creation, and account set-up. It is paid only once, at the beginning of the agreement.
  • Banners or graphic ads to display to different audiences.
  • A monthly campaign management & optimization fee.

 We do not require a minimum duration of the collaboration agreement, although we recommend a period of at least 3 months, to have a minimum volume of statistics that allows us to optimize the campaigns throughout that period.

YOUR CAMPAIGNS CAN ALWAYS GO FURTHER








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