SEM stands for Search Engine Marketing, and it covers all advertising displayed on internet search engines. Google is the dominant search engine in almost every country in the world, the exceptions being China, where the most used search engine is Baidu, and Russia, where the dominant search engine is Yandex. In addition, Microsoft Bing search engine has a global market share of approximately 9%, although in the USA it increases to approx. 30%.
Much more than advertising on a search engine
Google Ads is not only a platform that generates advertising in your search engine. It also covers:
For more than half of our clients, the number 1 channel for attracting new business is Google Ads. If you already work with Google Ads and you need to know if your campaigns are properly configured or need improvement, we offer our Google Ads audit service. The Diagnosis of the campaigns status is completely free.
terms on Google
in Spain (2020):
Google Ads Audit
Basic Level is FREE
From our experience, the main keys to success for Google Ads advertising campaigns are three: develop a smart and complete keyword strategy, create attractive and relevant ads specific for the desired target, and design a landing page that the communicates the message in a clear and precise manner that is also user friendly in all devices. We work committed with the business objectives of our clients.
SATISFIED CLIENTS, SUCCESSFUL EXPERIENCES
Google Ads is a PPC (pay per click) system and the price the advertiser pays for the click on the search network depends on different factors, being competitors the main one, based on how many advertisers want to display their ad to a user on a specific search. The CPC in Spain can vary between €0.25 up to more than €8. The most competitive industries are insurance, hotels, flights, bets, lawyers, and cosmetic medicine. Search campaigns’ biggest advantage is that they generate high quality traffic.
If you are an e-commerce, you should also be interested in investing on Google Shopping, a price comparison tool with mini product cards that pop up on the top of the page results, depicted either centered or at the right-hand side of the SERP. It is not easy to implement or optimize, it is very important to set the bidding strategy correctly and a constant campaign follow up.
GDN is the Google Display Network, and it is another advertising channel that works best if you are trying to build brand awareness to a specific target through digital media. The most common advertising formats are banners and videos. This network offers more than 2,000 segmentation criteria, the main ones being:
GDN main advantage is a powerful segmentation capacity at a very competitive price, that in Spain varies between €0.10 and €0.40 per click.
Google’s remarketing, better known as retargeting, is usually a very profitable channel since it allows you to impact users who have already visited your website and has many possibilities for segmentation according to user behavior within the web, and customization of the ad you want to display.
Our clients have very diverse objectives:
Tell us about your business model and your needs, we will be able to help you.
Whenever possible, we set our monthly fee based on the results obtained.
From an operational point of view, we invoice our clients for three concepts:
We do not require a minimum duration of the collaboration agreement, although we recommend a period of at least 3 months, to have a minimum volume of statistics that allows us to optimize the campaigns throughout that period.
YOUR CAMPAIGNS CAN ALWAYS GO FURTHER
Food & Beverage
Google and Facebook Ads
Increase online sales
For every €1 invested in Google, the client makes €12. An ROI (ROAS) of 1,200%. Leadership within their industry in both Spain and Portugal.
Health and Beauty
Google and Facebook Ads
High quality lead generation to increase clients in 38 centers
Increase in lead generation 272%.
CPL decreased by 54%
Google and Facebook Ads
Registrations and downloads by doctors and specialists
More than 25,000 verified doctors registered in Latam and Spain at a cost per registration lower than €3.00. In app registrations as well as through landing pages.
This team’s work is defined by its excellence. We were impacted by how they were able to reach the essence of our company. Their simplicity, clarity, quality, and passion that they work with are impressive. Without their work, we wouldn’t be where we are. Bravo Relevantium!
From the beginning you worked on a strategy adjusted to our budget, and my company has had an incredible growth. Always available to get the most out of our investment. For me, a sure hit!
The commitment, professionalism, and adaptation to client's necessities are keys to success. Relevantium demonstrates it daily with a high level of collaboration.
We trust Relevantium because of their knowledge, results, and qualitative analysis they provide.