Microsoft Advertising, formerly Bing Ads, is the platform used for advertising on searches made in the Microsoft Bing search engine.
It is very similar to Google Ads and the keys to success are the same: a smart keyword strategy, engaging ads, and relevant content on the landing page.
In the United States, more than 30% of searches are made from this search engine. In Spain, this percentage is almost 10%.
Make the most out of your search engine advertising investment and cover as much of the spectrum as possible.