Instagram Ads

Instagram is a social network created in 2010 and then bought by the tech giant Facebook for $1 billion in 2012. In 2014, Facebook also bought WhatsApp, for $16 billion.

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What is Instagram Ads and how it works

Instagram’s data as a social network, provided by Omnicore in July 2021, is remarkable

1,080 million monthly active users.
More than 500 million daily active users.
The countries with the most Instagram users are the USA, India, Brazil, and Indonesia.
The average time spent by users is 30 minutes.
Users upload more than 1,000 photos every second.
More than 200 million companies have a profile on this network.
There are an estimated 500,000 active influencers. Number 1 is Cristiano Ronaldo, with 290 million followers.
A third of the most viewed stories are from companies.
58% of users who see an ad in stories format say that they feel more interested in the brand.

60% of users say they discover new products on Instagram.
The days of greatest engagement by users are Wednesdays and Thursdays.
Videos on average generate twice the engagement generated by photos.
The most popular hashtags are #Love, #Instagood, #Photooftheday, #Fashion, and #Beautiful.
The largest users age group is between 25 and 34 years old, followed by those between 18 and 24.
It was the 4th most downloaded App in the world in 2020, after TikTok, Facebook and WhatsApp.
In Spain it is the second best-known social network, with 88% brand recognition.
There are 20 million accounts open in Spain.

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Our experience:
Keys to success

There are three keys to the success for advertising campaigns on Instagram: Good segmentation according to the main targets of our client, attractive and dynamic ads, and a landing page well designed, that communicates clearly and precisely what we want to sell and offers excellent usability on all devices.

Media related, it is usually paid under the CPC scheme, cost per click, and the price range can vary between € 0.20 and € 4.00.

Advertising campaigns on Instagram

It is a platform that supports various advertising formats:

Reels.
Shopping.
Stories.
Imagen.

Our clients have very diverse objectives:

Generate online sales.
Capture leads from potential customers.
Generate brand awareness through broad coverage.
Increase physical traffic to your stores.
Increase website traffic.
Generate app downloads.

Tell us about your business model and your needs, we will be able to help you.

Whenever possible, we set our monthly fee based on the results obtained.

How to advertise on Instagram with us

Agreement signing and set up payment

Kick-off meeting with the team

Execution of campaigns set up and creatives. Maximum of 10 business days

Campaigns activation

STEP 1

STEP 2

STEP 3

STEP 4

From an operational point of view, we invoice our clients three concepts:

A set-up fee that includes strategy, audiences, campaigns development, ad creation, and account set-up. It is paid only once, at the beginning of the agreement.
Banners or graphic ads to display to different audiences.
A monthly campaign management & optimization fee.

We do not require a minimum duration of the collaboration agreement, although we recommend a period of at least 3 months, to have a minimum volume of statistics that allows us to optimize the campaigns throughout that period.

YOUR CAMPAIGNS CAN ALWAYS GO FURTHER

+34 910 887 120 +34 617 155 893

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SATISFIED CLIENTS, SUCCESSFUL EXPERIENCES

Industries

Academies and Training

Advertising Agencies

Aesthetic Medicine

Airlines

Apps for Doctors

Call Centers

Car Repair Services

Consumer Products

Corporate Services

Cosmetics

Dentists

Drones

E-commerce

Editorials

Engineering

English Programs

Events and Conferences

Food & Beverages

Food Delivery

Gifts

Gyms

Hair Health

Home

Home Appliances

Hotels

Insurance

Law Firms

Legal Services

Leisure

Lightning

Money Transfers

Moving Companies

Notaries

Online Casinos

Packaging

Personal Finance Apps

Plastic Surgery

Politics

Psychology

Real State

Schools

Shopping Centers

Software

Solar Energy

Sport Institutions

Sports Bets

Technology

Toys

SEE ALL

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Success stories and clients´ reviews

Industry

Food & Beverage

Channels

Google and Facebook Ads

Goals

Increase online sales

Results

For every €1 invested in Google, the client makes €12. An ROI (ROAS) of 1,200%. Leadership within their industry in both Spain and Portugal.

Industry

Health and Beauty

Channels

Google and Facebook Ads

Goals

High quality lead generation to increase clients in 38 centers

Results

Increase in lead generation 272%.
CPL decreased by 54%

Industry

Education

Channels

Instagram Ads

Goals

Lead generation–specifically Galician students living abroad to award 200 masters’ scholarships at Galician universities

Results

More than 3,000 leads generated from 17 different countries in Latam and Europe at a CPL lower than €3

OUR CLIENTS´ REVIEWS

Your commitment is that our company as a whole does better, with additional recommendations on the business, marketing, strategy, etc. Much more than just digital marketing

Belén Monedero

CEO Drink6

The commitment, professionalism, and adaptation to client's necessities are keys to success. Relevantium demonstrates it daily with a high level of collaboration.