Instagram Ads

Instagram is a social network created in 2010 and then bought by the tech giant Facebook for $1 billion in 2012. In 2014, Facebook also bought WhatsApp, for $16 billion.

What is Instagram Ads and how it works

Instagram’s data as a social network, provided by Omnicore in July 2021, is remarkable

  • 1,080 million monthly active users.
  • More than 500 million daily active users.
  • The countries with the most Instagram users are the USA, India, Brazil, and Indonesia.
  • The average time spent by users is 30 minutes.
  • Users upload more than 1,000 photos every second.
  • More than 200 million companies have a profile on this network.
  • There are an estimated 500,000 active influencers. Number 1 is Cristiano Ronaldo, with 290 million followers.
  • A third of the most viewed stories are from companies.
  • 58% of users who see an ad in stories format say that they feel more interested in the brand.
  • 60% of users say they discover new products on Instagram.
  • The days of greatest engagement by users are Wednesdays and Thursdays.
  • Videos on average generate twice the engagement generated by photos.
  • The most popular hashtags are #Love, #Instagood, #Photooftheday, #Fashion, and #Beautiful.
  • The largest users age group is between 25 and 34 years old, followed by those between 18 and 24.
  • It was the 4th most downloaded App in the world in 2020, after TikTok, Facebook and WhatsApp.
  • In Spain it is the second best-known social network, with 88% brand recognition.
  • There are 20 million accounts open in Spain.

Our experience:
 Keys to success

There are three keys to the success for advertising campaigns on Instagram: Good segmentation according to the main targets of our client, attractive and dynamic ads, and a landing page well designed, that communicates clearly and precisely what we want to sell and offers excellent usability on all devices.

Media related, it is usually paid under the CPC scheme, cost per click, and the price range can vary between € 0.20 and € 4.00.

Instagram Ads

Advertising campaigns on Instagram

It is a platform that supports various advertising formats:

  • Reels.
  • Shopping.
  • Stories.
  • Imagen.

Our clients have very diverse objectives:

  • Generate online sales.
  • Capture leads from potential customers.
  • Generate brand awareness through broad coverage.
  • Increase physical traffic to your stores.
  • Increase website traffic.
  • Generate app downloads.
Remarketing

Tell us about your business model and your needs, we will be able to help you.

Whenever possible, we set our monthly fee based on the results obtained.

How to advertise on Instagram with us

STEP 1
STEP 2
STEP 3
STEP 4

From an operational point of view, we invoice our clients three concepts:

  • A set-up fee that includes strategy, audiences, campaigns development, ad creation, and account set-up. It is paid only once, at the beginning of the agreement.
  • Banners or graphic ads to display to different audiences.
  • A monthly campaign management & optimization fee.

We do not require a minimum duration of the collaboration agreement, although we recommend a period of at least 3 months, to have a minimum volume of statistics that allows us to optimize the campaigns throughout that period.

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      SATISFIED CLIENTS, SUCCESSFUL EXPERIENCES

      Fripozo
      Quabit
      ADO
      Phone Tool
      Azulmarengo
      The Cliniq
      Skoda
      Trasacar
      Svenson
      Marathon BET
      AMA
      vinoteca.es
      Sodexo
      Naranjas de la china
      Colegio logos
      Bosch

      Industries

      Academies and Training
      Advertising Agencies
      Aesthetic Medicine
      Airlines
      Apps for Doctors
      Call Centers
      Car Repair Services
      Consumer Products
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      Cosmetics
      Dentists
      Drones
      E-commerce
      Editorials
      Engineering
      English Programs
      Events and Conferences
      Food & Beverages
      Food Delivery
      Gifts
      Gyms
      Hair Health
      Home
      Home Appliances
      Hotels
      Insurance
      Law Firms
      Legal Services
      Leisure
      Lightning
      Money Transfers
      Moving Companies
      Notaries
      Online Casinos
      Packaging
      Personal Finance Apps
      Plastic Surgery
      Politics
      Psychology
      Real State
      Schools
      Shopping Centers
      Software
      Solar Energy
      Sport Institutions
      Sports Bets
      Technology
      Toys
      SEE ALL

      Success stories and clients´ reviews

      Drink6
      Industry

      Food & Beverage

      Channels

      Google and Facebook Ads

      Goals

      Increase online sales

      Results

      For every €1 invested in Google, the client makes €12. An ROI (ROAS) of 1,200%. Leadership within their industry in both Spain and Portugal.

      Svenson
      Industry

      Health and Beauty

      Channels

      Google and Facebook Ads

      Goals

      High quality lead generation to increase clients in 38 centers

      Results

      Increase in lead generation 272%.
      CPL decreased by 54%

      Xunta de Galicia
      Industry

      Education

      Channels

      Instagram Ads

      Goals

      Lead generation–specifically Galician students living abroad to award 200 masters’ scholarships at Galician universities

      Results

      More than 3,000 leads generated from 17 different countries in Latam and Europe at a CPL lower than €3

      OUR CLIENTS´ REVIEWS

      Your commitment is that our company as a whole does better, with additional recommendations on the business, marketing, strategy, etc. Much more than just digital marketing

      Belén Monedero
      CEO Drink6

      The commitment, professionalism, and adaptation to client's necessities are keys to success. Relevantium demonstrates it daily with a high level of collaboration.

      Joaquín Negreira
      Spain Country Manager MARATHONBET
      c/ Concepción Jerónima 22, local.
      28012 MADRID – SPAIN
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