Our Team

RELEVANTIUM IS MUCH MORE THAN A DIGITAL MARKETING AGENCY

We are a complete team of specialists with different experiences, capacities, and concerns, and we share the passion for our work and the will to change the world.

Meet us!

Javier Vilariño
CEO and Co-founder

Bilingual Bachelor's Degree in Business Administration and Management by Carlos III University of Madrid.

Máster en INTERNET BUSINESS (MIB) por el ISDI.

Leadership in all Relevantium projects at a strategic level.

Specialized in Search Engine Marketing (SEM), e-commerce and web usability.

Certified in Google Ads.

Certificate in YouTube Advertising.

Certificate in Mobile Advertising.

He started his professional career in 1996, focusing on marketing and sales, both offline and online.

Gabriela García
Digital Marketing Executive

Degree in Statistics and Business by Carlos III University of Madrid.

Specialized in management and optimization of SEM campaigns and advertising on social media.

Certified in Google Analytics.

Certified in Google Shopping.

Certified in Microsoft Bing Ads.

Certified in Display Advertising.

Certified in Advanced Search.

Carla Jiménez
Digital Marketing Executive

She has a degree in Advertising and Public Relations by Rey Juan Carlos University of Madrid.

Specialized in management and optimization of online advertising campaigns: Google Ads, Social Ads, Amazon Ads and LinkedIn Ads.

Certified infiveareas of Google Ads: Search, Display, Shopping, Video and Applications.

Certified in Google Analytics.

Certified in Microsoft Bing Ads.

Ignacio García de la Noceda
Web Design Manager

Degree in Advertising and Public Relations by Antonio de Nebrija University in Madrid.

Specialized training in Design, Marketing and Online Project Management

Creativities for banners, landing page design and e-commerce development.

Ecommerce CMS: Prestashop and Woocommerce.

Custom web developments.

Linked to the digital world since 1999 and collaborating with Relevantium since 2013.

Silvia Misis
Web Development Manager

Degree in Computer Science by University of the Basque Country

Since 1999 she has been working on web development, e-commerce, and CRM consulting projects.

Technical management of development in different technologies, addressing from conceptualization to publication.

Implementation of web measurement systems and SEO projects, collaborates with Relevantium since 2013

Alicia Pascual Digital Marketing Executive
Alicia Pascual
Digital Marketing Executive

Degree in Advertising and Public Relations by Pontifical University of Salamanca.

Specialized in management and optimization of online advertising campaigns: Google Ads, Tiktok Ads, Amazon Ads and LinkedIn Ads.

Certified in six areas of Google Ads : Search, Display, Video, Shopping, Apps, and Metrics

Certified in Google Analytics.

Miguel Añorbe
Consultant and Head of SEO

Degree in Marketing and Market Research by University of Zaragoza

Master in Digital Business Administration by University of Zaragoza.

SEO consultant for big companies, local businesses, freelancers, and institutions.

Specialized in technical and strategic SEO. More than 10 years of experience in all areas of SEO in more than 50 different sectors.

Certified in Google Analytics

María Luisa Machuca
Digital Marketing Executive

Degree in Marketing by University of South Florida in Tampa, USA.

Master's Degree in Advertising Management by Complutense University of Madrid.

Specialized in management and optimization of online advertising campaigns

Certified in four areas of Google Ads: Search, Display, Video and Shopping.

Certified in Google Analytics.

Certified in Microsoft Bing Ads.

Laura López
Digital Marketing Executive

Degree in Restoration of Cultural Heritage by Complutense University of Madrid

Degree in Audiovisual Communication by Complutense University of Madrid

Master’s in Advertising Management by Complutense University of Madrid

Specialized in social media management, online advertising, web content writing and photography.

Certified in four areas of Google Ads: Search, Display, Video and Shopping.

Certified in Google Analytics.

Certified in MicrosoftBingAds.

Clara Pérez
Digital Marketing Executive

Degree in Audiovisual Communication by Complutense University of Madrid.

Master’s in SEO, SEM and Google Analytics by CICE Training Center in Madrid.

Specialized in content marketing and management and optimization of Facebook Ads campaigns.

Certified in Google Ads.

Certified in Google Analytics.

Certified in Microsoft Bing Ads.

Enrique Serrano
Translator

Degree in Translation and Interpretation of English and German by University of Valladolid.

Sworn translator of English.

Master’s in Spanish as a Foreign Language by Rey Juan Carlos University of Madrid.

Enrique leads a network of collaborators that allow us to carry out Google Ads campaigns in any language: English, German, Arabic, Chinese, Russian,French…

He began his professional translation experience in 2004, and in 2013 he started his collaboration with Relevantium.

METHODOLOGY: MOVE UP WITH US THROUGH
THESE 4 LEVELS AND GET RIGHT TO THE TOP

In RELEVANTIUM we work close with our clients to be a key partner in their success. Strategy, implementation, and execution to achieve your goals.

Google considers us one of the best Google Ads agencies in Spain, and Facebook assigned us an exclusive consultant at their Dublin headquarters.

Every day, we work thinking about what we can do to help our clients increase their sales. In fact, when possible, we invoice a success fee, charging a monthly fee linked to our results.

1.

What does your business need?

After perfectly understanding your needs and your business model, we will define and evaluate:

  • Clear and measurable objectives
  • Your value proposition and differential aspects
  • Targets to address the campaigns
  • Main direct competitors
Qué necesita tu negocio
Tenemos un plan

2.

We have a plan

  • We analyze your website/landing page on 3 aspects: design, usability, and content, and propose the necessary changes for you to optimize your pages: if you are not able to do them, our web development team will prepare a budget to carry out the changes.
  • We define channels (Google Ads, advertising on social networks, SEO, etc.) and the necessary monthly investment.
  • We work on a smart keyword strategy, generating all potentially relevant keywords to guarantee quality traffic from day one.
  • We carry out a detailed segmentation to adjust the impacts to your target audience and ONLY TO YOUR TARGET AUDIENCE .
  • We produce the ads with a careful and striking design that generates high visibility and impact on the defined targets.

3.

The game begins: 
launch and optimize your campaigns

  • Once the setup is finished, we activate the campaigns in the chosen channels.
  • Our work has only just begun: from now on we must identify which channels, ads, keywords, segmentations, and placements generate the best results, in order to achieve the set goals and to be able to determine the optimal investment per channel.
  • The main reference KPI will be the ROAS (return on advertising spend), that is, the ROI of the campaigns.
Lanzar y optimizar campañas
Business Intelligence

4.

The best is yet to come: 
business intelligence

Campaigns give us very valuable information that we use to help you make business decisions:

  • Segmentations that show more interest in your product/service
  • Detection of new niche markets.
  • Generation of new relevant and quality content to optimize both SEO and SEM and improve results.
  • International market analysis: demand, terminology used by users, estimated CPCs, levels of competition.
  • Monitoring of each market: new competitors, evolution of new products, etc…

YOUR CAMPAIGNS CAN ALWAYS GO FURTHER

American publicist Orvel Ray Wilson said "customers buy for their reasons, not yours". We cannot agree more with him, as the advertising world is complex and fascinating at the same time. If you are interested in talking with us, please do not hesitate to contact us:








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