The advantages of online advertising over traditional media are very evident, in fact in the USA, advertisers already invest more in online advertising than in other media combined, as shown by The Economist:
In a study about advertising investment, IAB Spain shows how the number 1 investment channel in Spain is online advertising, even above TV:
Programmatic advertising consists of the purchase of audiences and advertising spaces in an automated way and in real time. The objective is to impact the consumers who are our target, in the right place and time, to show them advertisements of services or products of their interest.
The advantages are:
On the purchasing side, we have our own independent Trading Desk, and we use the most advanced DSPs (demand side platforms) in the market.
We also use DMPs (data management platforms) 100% adapted to current legislation, to make very specific segmentations that generate audiences that we can impact from very diverse advertising platforms. We collect and process very high-quality data, coming from both industry media and the client himself, and then distribute it among the different advertising platforms.
The strategies that can be used are very varied:
There are three keys for programmatic advertising campaigns’ success: very detailed and exhaustive segmentation, eye-catching ads well adapted to each channel, and make decisions fast in order to optimize the mix of media, ads and targets.
Concerning media prices, the most common billing scheme is CPM (cost per thousand impressions), and the price varies greatly depending on the country, customer sector, targets, and channels.
Our clients have very diverse objectives:
Tell us about your business model and your needs, we will be able to help you.
Whenever possible, we set our monthly fee based on the results obtained.
From an operational point of view, we invoice our clients based for two concepts:
We do not require a minimum duration of the collaboration agreement; we adapt to the needs of each client for their programmatic campaigns.
SATISFIED CLIENTS, SUCCESSFUL EXPERIENCES
Increase national brand awareness and generation of new users and clients through a new acquisition strategy and retargeting. Banners, skin, video, and pop-under formats
82 million impressions, traffic of more than 70,000 clicks, and generation of more than 1,000 leads within a year
Food & Beverage
Google and Facebook Ads
Increase online sales
For every €1 invested in Google, the client makes €12. An ROI (ROAS) of 1,200%. Leadership within their industry in both Spain and Portugal.
Generate sales in Amazon at acompetitive CPA
Sales through different campaigns at a CPA of €6 and a conversion rate of 7%.
This team’s work is defined by its excellence. We were impacted by how they were able to reach the essence of our company. Their simplicity, clarity, quality, and passion that they work with are impressive. Without their work, we wouldn’t be where we are. Bravo Relevantium!
Your commitment is that our company as a whole does better, with additional recommendations on the business, marketing, strategy, etc. Much more than just digital marketing
The commitment, professionalism, and adaptation to client's necessities are keys to success. Relevantium demonstrates it daily with a high level of collaboration.