RTB - Programmatic Ads

The advantages of online advertising over traditional media are very evident, in fact in the USA, advertisers already invest more in online advertising than in other media combined, as shown by The Economist:

Inversión en publicidad programática en E.E.U.U.

In a study about advertising investment, IAB Spain shows how the number 1 investment channel in Spain is online advertising, even above TV:

What is and how does Programmatic Ads work

Programmatic advertising consists of the purchase of audiences and advertising spaces in an automated way and in real time. The objective is to impact the consumers who are our target, in the right place and time, to show them advertisements of services or products of their interest.

The advantages are:

  • Hyper segmentation
  • Multi-channel campaigns even being able to buy on DOOH, television or audio
  • Adaptation and personalization of advertising to each channel and target
  • Optimization in real time at the level of territories, channels, time, media, and audiences
  • Simplification of the purchase process, since all agents are integrated

On the purchasing side, we have our own independent Trading Desk, and we use the most advanced DSPs (demand side platforms) in the market.

We also use DMPs (data management platforms) 100% adapted to current legislation, to make very specific segmentations that generate audiences that we can impact from very diverse advertising platforms. We collect and process very high-quality data, coming from both industry media and the client himself, and then distribute it among the different advertising platforms.

The strategies that can be used are very varied:

  • Contextual
  • Native
  • Retargeting
  • URL list/placements
  • Prospecting
  • Data
  • Geolocation
  • Branding
  • Performance
  • Video
  • Mobile
  • Operating systems

Our experience:
 Keys tu success

There are three keys for programmatic advertising campaigns’ success: very detailed and exhaustive segmentation, eye-catching ads well adapted to each channel, and make decisions fast in order to optimize the mix of media, ads and targets.

Publicidad programática

THE PRICE OF PROGRAMMTIC ADVERTISING: COST PER THOUSAND (CPM)

Concerning media prices, the most common billing scheme is CPM (cost per thousand impressions), and the price varies greatly depending on the country, customer sector, targets, and channels.

Our clients have very diverse objectives:

  • Generate online sales
  • Get leads from potential customers
  • Generate brand awareness through broad coverage
  • Increase physical traffic to their stores
  • Increase website traffic
Remarketing

Tell us about your business model and your needs, we will be able to help you.

Whenever possible, we set our monthly fee based on the results obtained.

How to do Programmatic advertising with us

step 1
step 2
step 3
step 4

From an operational point of view, we invoice our clients based for two concepts:

  • A set-up fee that includes channel and audience strategy. It is paid only once, at the beginning of the agreement.
  • Monthly investment in programmatic advertising, which includes media investment and campaigns management and optimization.

We do not require a minimum duration of the collaboration agreement; we adapt to the needs of each client for their programmatic campaigns.

You could also be interested in:








    *Mandatory fields

      SATISFIED CLIENTS, SUCCESSFUL EXPERIENCES

      Isid
      Tecniagro
      Roblan
      X Madrid
      Excelia
      Valdebebas
      Fripozo
      Lowen Play
      O2 Wellness
      REMAX
      NTT
      Marathon BET
      AMA
      Sodexo
      Juguettos
      Bosch

      Industries

      Academies and Training
      Advertising Agencies
      Aesthetic Medicine
      Airlines
      Apps for Doctors
      Call Centers
      Car Repair Services
      Consumer Products
      Corporate Services
      Cosmetics
      Dentists
      Drones
      E-commerce
      Editorials
      Engineering
      English Programs
      Events and Conferences
      Food & Beverages
      Food Delivery
      Gifts
      Gyms
      Hair Health
      Home
      Home Appliances
      Hotels
      Insurance
      Law Firms
      Legal Services
      Leisure
      Lightning
      Money Transfers
      Moving Companies
      Notaries
      Online Casinos
      Packaging
      Personal Finance Apps
      Plastic Surgery
      Politics
      Psychology
      Real State
      Schools
      Shopping Centers
      Software
      Solar Energy
      Sport Institutions
      Sports Bets
      Technology
      Toys
      SEE ALL

      Success stories and clients´ reviews

      Marathon BET Programática - RTB
      Industry

      Sport bets

      Channels

      Programmatic Ads

      Goals

      Increase national brand awareness and generation of new users and clients through a new acquisition strategy and retargeting. Banners, skin, video, and pop-under formats

      Results

      82 million impressions, traffic of more than 70,000 clicks, and generation of more than 1,000 leads within a year

      Drink6
      Industry

      Food & Beverage

      Channels

      Google and Facebook Ads

      Goals

      Increase online sales

      Results

      For every €1 invested in Google, the client makes €12. An ROI (ROAS) of 1,200%. Leadership within their industry in both Spain and Portugal.

      Getaday Amazon Ads
      Industry

      Beverages

      Channels

      Amazon Ads

      Goals

      Generate sales in Amazon at acompetitive CPA

      Results

      Sales through different campaigns at a CPA of €6 and a conversion rate of 7%.

      Our client's reviews

      This team’s work is defined by its excellence. We were impacted by how they were able to reach the essence of our company. Their simplicity, clarity, quality, and passion that they work with are impressive. Without their work, we wouldn’t be where we are. Bravo Relevantium!

      Judith Pastor
      Vicepresident, Centro Item Madrid

      Your commitment is that our company as a whole does better, with additional recommendations on the business, marketing, strategy, etc. Much more than just digital marketing

      Belén Monedero
      CEO Drink6

      The commitment, professionalism, and adaptation to client's necessities are keys to success. Relevantium demonstrates it daily with a high level of collaboration.

      Joaquín Negreira
      Spain Country Manager MARATHONBET
      c/ Concepción Jerónima 22, local.
      28012 MADRID – SPAIN
      © 2011-2022 Relevantium. All rights reserved. C/Concepción Jerónima 22, local. 28012. Madrid