SEO positioning is also known as organic or natural positioning. SEO is the acronym for Search Engine Optimization, and in Spanish it translates to “Optimización de Motores de Búsqueda”.
We could define SEO as a set of actions and techniques that are carried out to improve and optimize the positioning of a website (visibility) in the list of results of an internet search engine associated to a specific search made by a user. Therefore, SEO is 100% related to the results section of Google and any other “natural” or “organic” search engine, that is, not paid. The results page is also known as SERP (Search Engine Results Page).
Working on the SEO strategy of a business-related website is key to drive and increase website traffic, and therefore, increase the probability of obtaining more leads, online sales, traffic to a physical store, and brand awareness. It is recommended to invest in SEO in any industry; the number of competitors, and the quality of their work and ours in SEO strategies will determine the scope of our results.
Even though there are hundreds of factors that Google relies on to position one website or another, there are two fundamental factors to consider: relevance, which is the relationship between the content and a specific search, and the website’s authority, which is its popularity.
SEO’s world is very broad, and there are many areas that you can, and should, work on:
SEO Audit: We audit your website to give you a complete report on how to optimize its performance on search engines to obtain the best possible online visibility.
SEO Strategy: SEO is a very broad territory; it is essential to have a medium and long-term strategy that allows us to reach our goals. The first step to be able to develop this strategy is to carry out the SEO audit.
From an operational point of view, SEO is so broad that we prepare budgets tailored to the needs of our clients. There are specific services that require a single payment, such as the SEO audit or strategy, and others that are recurring over time, and for which a monthly fee is paid, such as content SEO, or link building.
We do not require a minimum duration on the collaboration agreement, although depending on the type of service that is hired, we recommend at least a 6-month period since the results of an SEO project are generated in the medium and long term, not like SEM campaigns or social media campaigns, where results are much more immediate.
Health and Beauty
Google and Facebook Ads
High quality lead generation to increase clients in 38 centers
Increase in lead generation 272%.
CPL decreased by 54%
Lead generation–specifically healthcare professionals to hire home and auto insurance.
More than 400 leads generated at a CPL lower than €15.
Substantially improve SEO in different aspects.
Strategically positioning the most relevant generic keywords between 1stand 8th position in Google Search and increase organic traffic x5 in two years.
Your commitment is that our company as a whole does better, with additional recommendations on the business, marketing, strategy, etc. Much more than just digital marketing
The commitment, professionalism, and adaptation to client's necessities are keys to success. Relevantium demonstrates it daily with a high level of collaboration.