SEO agency
in Madrid

SEO positioning is also known as organic or natural positioning. SEO is the acronym for Search Engine Optimization, and in Spanish it translates to “Optimización de Motores de Búsqueda”.

We could define SEO as a set of actions and techniques that are carried out to improve and optimize the positioning of a website (visibility) in the list of results of an internet search engine associated to a specific search made by a user. Therefore, SEO is 100% related to the results section of Google and any other “natural” or “organic” search engine, that is, not paid. The results page is also known as SERP (Search Engine Results Page).

Working on the SEO strategy of a business-related website is key to drive and increase website traffic, and therefore, increase the probability of obtaining more leads, online sales, traffic to a physical store, and brand awareness. It is recommended to invest in SEO in any industry; the number of competitors, and the quality of their work and ours in SEO strategies will determine the scope of our results.

Our experience: how we improve a website´s SEO

Even though there are hundreds of factors that Google relies on to position one website or another, there are two fundamental factors to consider: relevance, which is the relationship between the content and a specific search, and the website’s authority, which is its popularity.

SEO’s world is very broad, and there are many areas that you can, and should, work on:

  • SEO Audit: We audit your website to give you a complete report on how to optimize its performance on search engines to obtain the best possible online visibility.

  • SEO Strategy: SEO is a very broad territory; it is essential to have a medium and long-term strategy that allows us to reach our goals. The first step to be able to develop this strategy is to carry out the SEO audit.

  • Content SEO: We will optimize both the permanent content of your website, as well as those contents generated from your blog. It is not easy since you must think as much about the Google bot as about the users. A good keyword strategy is essential in this area.
  • Technical SEO: We will execute the WPO (web performance optimization) so that your website loads faster and improves both Google's tracking and user navigation. We will review and improve many other aspects of your website such as code optimization, tags, sitemap, URL formatting or internal linking.
  • Link building: It is important to create a solid strategy for generating quality links that point to your website. This will greatly help increase the authority of your domain.
  • Local SEO: You define the main area of influence of your business, and we execute the necessary strategy to achieve maximum visibility in the defined area. Google My Business is part of this positioning.
  • International SEO: In SEO there is no such thing as "coffee for everyone". You must define and prioritize your main international markets for us to design ad-hoc strategies for each country or market.
  • Social Media: Indeed, the activity of our social networks also affects SEO, and therefore it must be reviewed and optimized.
  • User experience: If your website is "user-friendly", that is, easy to navigate from any device by any type of user, it will generate a satisfactory browsing experience, and users will tend to spend more time on your website interacting with your content. This is something that Google considers relevant. It is such an important aspect of the web that we treat it as a separate service. If you want to know more, click here.
  • Online reputation: This concept refers to any element of the internet that communicates something about your company or brand. Checking that your reputation is positive is important and detecting quickly when a reputation crisis arises for your brand, even more so

How to do a SEO audit with us

STEP 1
STEP 2
STEP 3
STEP 4

From an operational point of view, SEO is so broad that we prepare budgets tailored to the needs of our clients. There are specific services that require a single payment, such as the SEO audit or strategy, and others that are recurring over time, and for which a monthly fee is paid, such as content SEO, or link building.

We do not require a minimum duration on the collaboration agreement, although depending on the type of service that is hired, we recommend at least a 6-month period since the results of an SEO project are generated in the medium and long term, not like SEM campaigns or social media campaigns, where results are much more immediate.

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      Satisfied clients, successful experiences

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      Success stories and clients´reviews

      Svenson
      Industry

      Health and Beauty

      Channels

      Google and Facebook Ads

      Goals

      High quality lead generation to increase clients in 38 centers

      Results

      Increase in lead generation 272%.
      CPL decreased by 54%

      Logotipo AMA
      Industry

      Insurance

      Channels

      Facebook Ads

      Goals

      Lead generation–specifically healthcare professionals to hire home and auto insurance.

      Results

      More than 400 leads generated at a CPL lower than €15.

      Colegio logos
      Industry

      Education

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      SEO

      Goals

      Substantially improve SEO in different aspects.

      Results

      Strategically positioning the most relevant generic keywords between 1stand 8th position in Google Search and increase organic traffic x5 in two years.

      OUR CLIENT'S REVIEWS

      Your commitment is that our company as a whole does better, with additional recommendations on the business, marketing, strategy, etc. Much more than just digital marketing

      Belén Monedero
      CEO Drink6

      The commitment, professionalism, and adaptation to client's necessities are keys to success. Relevantium demonstrates it daily with a high level of collaboration.

      Joaquín Negreira
      Spain Country Manager MARATHONBET
      c/ Concepción Jerónima 22, local.
      28012 MADRID – SPAIN
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