Social media ads

Social media is one of the most important social phenomena of the 21st century, and it continues to grow and evolve.

There is a basic principle that says that your advertising must be where your target is. Well, your advertising, choosing the right networks and segmentations, must be in social media. Be amazed with the 2021 data provided by datareportal.com from a report prepared by Hootsuite in collaboration with We Are Social, it is impressive.

  • 7,830
    MILLION HABITANTS IN THE WORLD
  • 4,660
    MILLION OF INTERNET USERS
  • 4,200
    MILLION OF ACTIVE USERS ON SOCIAL MEDIA
  • 98%
    OF PEOPLE ACCESS SOCIAL MEDIA THROUGH MOBILE

More than half of the world's population uses social media. In the case of Spain, this percentage rises to 80%. Depending on the country of residence, the average time users spend on social media varies greatly, as shown by this data:

AVERAGE TIME SPENT ON SOCIAL MEDIA
 (HOURS/DAYS)

If we focus on Spain, the IAB social media study from 2021 shows:

USER'S AGE PROFILE OF 
SOCIAL MEDIA IN SPAIN:

Perfil edad del usuario de Redes Sociales en España

MOST WIDELY USED 
SOCIAL MEDIA IN SPAIN:

75%
Facebook
70%
YouTube
64%
70%
LinkedIn
64%
pinterest
64%
TikTok
51%
Twitter

Brands in Spain use social media networks
with the following objectives:

  • Sell
    82%
  • Customer Service
    58%
  • Branding
    56%

And these brands confirm that the type of content that generates the highest interaction
with users are promotions and raffles.

At Relevantium, we have been managing advertising campaigns on social media
that better fit our clients’ target audience for years, achieving excellent results.

THIS IS HOW WE DO IT:

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