Social media is one of the most important social phenomena of the 21st century, and it continues to grow and evolve.
There is a basic principle that says that your advertising must be where your target is. Well, your advertising, choosing the right networks and segmentations, must be in social media. Be amazed with the 2021 data provided by datareportal.com from a report prepared by Hootsuite in collaboration with We Are Social, it is impressive.
More than half of the world's population uses social media. In the case of Spain, this percentage rises to 80%. Depending on the country of residence, the average time users spend on social media varies greatly, as shown by this data:
If we focus on Spain, the IAB social media study from 2021 shows:
Brands in Spain use social media networks
with the following objectives:
And these brands confirm that the type of content that generates the highest interaction
with users are promotions and raffles.
At Relevantium, we have been managing advertising campaigns on social media
that better fit our clients’ target audience for years, achieving excellent results.
THIS IS HOW WE DO IT:
