Web Analytics

What is Web Analytics and how it works

Web analytics is part of digital marketing, and consists of collecting, measuring, analyzing, and interpreting digital data related to web traffic and its behavior within the site. The data from the web analytics should allow us to make decisions regarding the marketing actions necessary to improve the results of our website.

We use the web analytics tool Google Analytics. To perform a good web analytics, it is necessary:

  1. Define what you want to measure on the web.
  2. Label the web correctly.
  3. Periodically analyze the data to make decisions that can improve the performance of the web at the level of business results: consumption of certain content, generation of records, leads, online sales...

The main indicators of Google Analytics are:

  • Number of sessions
  • Number of page views per session.
  • Average duration of each session.
  • Bounce rate.
  • Loading time.
  • Sessions for each traffic source
  • Main access pages to the web and navigation routes.
  • Conversion funnels.
  • Configured events.

The concept of traffic sources is key to understanding the origin of the traffic that visits our website. Google Analytics traffic sources are:

  • Organic: It comes from search engines.
  • Direct: Users who enter the url directly in the browser.
  • Social: It comes from any own social media.
  • Referrals: It comes from links from other websites that point to ours.
  • Email: Coming from email marketing campaigns.
  • Paid:
    • Search engines Google Ads and Microsoft advertising.
    • GDN display, programmatic...
    • Social media like FB, Instagram, TikTok...

UTM labelling

UTMs are used to customize the measurement of your campaigns based on the specific information you need to know about your web traffic. The utms most widely used are:

  • utm_source: Mandatory parameter used to detect the source search engine. (utm_source = google).
  • utm_medium: Identifies how the link has been sent. (utm_medium = cpc).
  • utm_term: To analyze which keywords have caused the publication of your ad. (utm_term = buy + lipstick).
  • utm_content: Used to distinguish online campaigns that point to the same landing page (utm_content = promoblackfriday).
  • utm_campaign: To identify the origin of the click by campaign or promotion. (utm_campaign = christmassale).

Our clients have very diverse objectives:

  • Generate online sales.
  • Get leads from potential customers.
  • Generate brand awareness through broad coverage.
  • Increase physical traffic to your stores.
  • Increase website traffic.
  • Generate app downloads.

In this sense, it is essential to coordinate the web analytics of our client's site in accordance with their main business objectives.

Remarketing

Tell us about your business model and your needs, we will be able to help you.

Whenever possible, we set our monthly fee based on the results obtained.

How to do Web Analytics with us

Step 1
Step 2
Step 3
Step 4

From an operational point of view, we invoice our clients for two concepts:

  • A setup fee, which includes the measurement plan, the generation of tags, and the configuration of the account. It is paid only once, at the beginning of the agreement.
  • A monthly fee for the management and reporting of quantitative and qualitative data.

The minimum duration of the collaboration agreement is 3 months.

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      Facial Plastic Surgeon

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