YouTube Ads

We consider YouTube to be a special case, since it is both the second largest search engine in the world, after Google, and one of the most powerful social media that exist. It was created in 2005, and bought by Google for $1,650 million in 2006.

What is Youtube Ads and how it works

YouTube data, provided by Omnicore in July 2021, are extraordinary:

  • It is the second most visited website in the world, and the second most widely used social media
  • More than 2,000 million monthly active users
  • More than 122 million daily active users
  • More than 1 billion videos viewed per day
  • The average time spent by users is 18 minutes
  • 500 hours of new videos are uploaded every minute
  • 56% of users are men, and 44% women
  • 51% of users say they visit YouTube every day
  • Available in more than 100 countries and in 80 different languages
  • India is the country with the most users
  • More than 70% of video consumption occurs from mobile
  • The most viewed genres are comedy (77%) and thriller/mystery (60%)
  • The Youtuber who earned the most in 2020 was Ryan Kaji, 29 million dollars, generating 12.2 billion views of his videos. He has 41 million subscribers
  • 70% of users bought from a brand after seeing it on YouTube
  • The company that invested the most in advertising on YouTube in 2020 was Apple
  • There are more than 37 million channels. The most popular, T-Series, has 189 million subscribers
  • The age group that consumes the most videos on YouTube daily are Millennials between 18 and 34 years old
  • In Spain it is the third best-known social network, with 84% brand recognition
  • There are more than 30 million users in Spain who consume an average of 36 minutes of videos.

Our experience: 
keys to success

YouTube keys to success on advertising campaigns are three: good segmentation according to the main targets of our client, attractive videos of maximum one minute in length that capture the user's attention in the first seconds, and a campaign landing page that is well designed, communicates clearly and precisely what we want to sell, and offers excellent usability on all devices.

Concerning media prices, it is usually paid under the cpv scheme, cost per viewing, and the price range in Spain usually varies between €0.01 and €0.06.

ADVERTISING CAMPAIGNS ON YOUTUBE

It is a platform that supports various advertising formats, almost all of them based on videos:

  • Skippable in-stream videos
  • Non-skippable in-stream videos
  • Video discovery
  • Video bumper
  • Video masthead
  • Image or text ads

Our clients have very diverse objectives:

  • Generate online sales
  • Get leads from potential customers
  • Generate brand awareness through broad coverage
  • Increase physical traffic to your stores
  • Increase website traffic
  • Generate app downloads
Remarketing

Tell us about your business model and your needs, we will be able to help you.

Whenever possible, we set our monthly fee based on the results obtained.

How to advertise on Youtube with us

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From an operational point of view, we invoice our clients three concepts:

  • A set-up fee that includes strategy, audiences from over 2.000 segmentation criteria, and account set-up. It is paid only once, at the beginning of the agreement.
  • A fee for the creation of videos that will be published as advertisements.
  • A monthly campaign management & optimization fee.

We do not require a minimum duration of the collaboration agreement, although we recommend a period of at least 1 month, to have a minimum volume of statistics that allows us to optimize the campaigns throughout that period.

YOUR CAMPAIGNS CAN ALWAYS GO FURTHER








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      SATISFIED CLIENTS, SUCCESSFUL EXPERIENCES

      Colegio San Jaime
      Transferzero
      Roblan
      NFC Stock
      Fripozo
      Abadía Retuerta
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      Svenson
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      Bosch
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      SEE ALL

      Success stories and 
      client's reviews

      MarathonBet YouTube
      Industry

      Sport bets

      Channels

      YouTube

      Goals

      Increase brand awareness in soccer fans in the UK during Russia’s World Cup in 2018.

      Results

      120,000 complete views on 30-second videos at an excellent CPV of less than €0.04, and more than 200,000 views on 6-second bumper videos at a CPV lower than €0.01.

      OUR CLIENTS´ REVIEWS

      This team’s work is defined by its excellence. We were impacted by how they were able to reach the essence of our company. Their simplicity, clarity, quality, and passion that they work with are impressive. Without their work, we wouldn’t be where we are. Bravo Relevantium!

      Judith Pastor
      Vicepresident, Centro Item Madrid

      Your commitment is that our company as a whole does better, with additional recommendations on the business, marketing, strategy, etc. Much more than just digital marketing

      Belén Monedero
      CEO Drink6

      From the beginning you worked on a strategy adjusted to our budget, and my company has had an incredible growth. Always available to get the most out of our investment. For me, a sure hit!

      Dr. Javier Galindo
      Facial Plastic Surgeon
      c/ Concepción Jerónima 22, local.
      28012 MADRID – SPAIN
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